On Page SEO:

 

On-page SEO is the process of optimising individual pages for the particular keywords or phrase in order to rank higher in search engines.

Why is it important?

It’s very important on the basis of relevancy and better search engine results.

You might have noticed that when you type a certain query on Google, you won’t always see the main website URL but will also see the particular Landing page of the website which is closely related to our search query.

This is because that Landing page is optimised for those keywords and thus gets the better rankings.

The benefit to that is, the more relevant the landing page is, the more it converts.

Always include your target keyword in the URL, title tag & in the first paragraph of your body text.

Let’s discuss the On –page SEO factors:

1.    Website Content:

The content of the website must be unique, well researched & of high quality.  High-Quality content not only helps in conversions but also boosts your search engine rankings.

 

2.    SEO Friendly URLs:

Keep your URLs short and must include your keyword. Avoid having long & ugly looking URLs.

An industry study found that shorter URL is better. For example:

Instead of lokeshkaushik.com/12-01-2018/category/article-title

Use lokeshkaushik.com/on-page-SEO

 

3.    SEO Title Tag:

Your title tag is the most important part of On-page SEO. Try to put your focus keyword closer to the title tag i.e. the closer it is, the better.

 

4.    Meta Description:

The meta description is what you see underneath the Title in the search engine page results. So, consider adding your keywords in meta-description will give your keywords more weight in search engine rankings.

 

5.    Image Optimization (Alt Tag):

 

When you add an image to your blog post, you need to add your keyword in the Alt-tag for that particular image means the search engine will know what this image is about.

And will also help you boost your search engine ranking.

 

6.    H1 Tag:

 

We all know the importance of H1 Tag. It’s your headline tag.

Use H1 Tag for the title and put your subheadings with H2 Tag.

Body text: Focus keywords should be put in the first 100 words. Your content should be unique, containing a minimum of 400 words.

Bold & italicize: Use bold and italic for some of your keywords to increase more weight in search engines.

 

7.   Responsive design:

Mobile friendly websites get a better ranking than those who are not. According to inbound marketing agents, Google started penalizing mobile unfriendly websites in 2015.

Apart from this, with the increasing use of smartphones, the larger number of users perform their searches on their mobile phones and if they visit the website which is hard to view on their mobile phones they will straightaway back off and this will affect both your business and search engine rankings.

So, make sure to have responsive website design.

 

 8.    Outbound Links:

 

Linking to relevant pages increase your relevancy and also helps search engines figure out your page’s topic. According to research, pages with outbound links gets a better ranking than those who don’t.

Read this article on Moz for more information on external links.

 

9.    Internal Links:

Internal linking is an important part of On-Page SEO. Add a minimum of 2 internal links to every post.

 

10.    Website speed:

 

Higher website speed means more traffic and better rankings. This is why the loading speed of the website matters.

According to MunchWeb, 75% of users won’t re-visit a website that took more than 4 seconds to load.

Consider using image compressing tools such as WP Smush & Shortpixel Image Optimizer. This will compress your image & as a result, your website will load faster.

 

11.    Use LSI Keywords:

LSI keywords are semantically related to your primary keywords. Sprinkle them on every post.

 

12.    Social Sharing:

 

Using social sharing buttons plays an indirect role in ranking your site. With the help of social sharing buttons, users can share your page with ease.

More are the shares, the better & this will generate more signals and boosts your rankings.

Wrapping it up:

 

On-Page SEO is what you do when optimizing your website page for the particular keywords. Write well-researched articles. Put your keywords in the meta description, SEO title, H1 tags, Alt-tags and in the body text. Make sure your website is responsive & load quickly. Do On-page SEO audit from time to time to find & eradicate errors.

If you follow the steps mentioned above, you will definitely start getting better ranking in search engines.