You will need much more than just great content. You will need a headline to do the job. And not just any headline, but one that will give you an edge.
Most often, people assume that once they have written a decent article, their work is done. They neglect the article headline, considering it to be the cherry on the sundae, when, in fact, the headline might just be the sundae itself.
A good headline is crucial and game-changing when it comes to publishing articles and getting the traffic the content deserves.
Headlines can make or break content marketing.
According to Copy blogger, 80% of readers will read a headline, but only 20% will actually proceed to read the content inside.
If you don’t have a compelling headline, it doesn’t matter how great your article might be, it’s akin to a powerful book with a poor title.
Here are awesome ways to come up with a simple, catchy, yet magnetic headline
1. Simple and Direct Language
While constructing a title, always use words that get straight to the point. Avoid jargon that is vague, complex or unknown to readers, as it could make them uninterested right away.
Example of Simple & Direct Headlines:
- Free Social Media Cheat Sheet 2018
- Pure Leather Handbags – 20% OFF
2. Bold and Provocative Statements
Incorporating a shock value into article headlines can definitely ensure high click-through rates.
Use words that grab readers’ attention and draw them in. Do not be afraid to use controversial and/or opinionated statements either.
Examples of asking a provocative question in the headline:
- Do you want to know these 5 common PPC mistakes?
- Want to stay fit & healthy – Read this!
3. Asking Questions
Questions, especially strange or funny ones, are a great way to instantly get readers involved.
It creates a curiosity gap and leaves them wanting more. They will be eager to uncover the answers, and in order to do that, they will need to click-through to read the remaining content.
Example of asking questions headline:
- Why are you still using Internet Explorer?
- Is your strong password strong enough?
4. Using Numbers
Our brains focus on and process numbers with great ease, which is why we are inherently drawn to them.
Furthermore, using numbers in article titles gives readers the impression that the content inside will also be straightforward and easy to comprehend.
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5. Stating the Substance
Always summarize the main points of your article in the headline. The promise in the headline motivates readers to click through.
6. Instructing Readers What to Do
Titles that command or instruct can be highly effective. People have a tendency to question why they need to do something they have been told to. Their curiosity will push them to open and read the article, thereby increasing traffic.
7. Making Promises
An article headline that promises readers something will encourage them to open and read it. In addition to providing information about the article, entice readers by promising them some benefit.
8. Creating a Sense of Urgency
Using FOMO (fear of missing out) in headline writing is another tried and tested method. Instilling readers with a sense of urgency by stating deadlines and using other suitable words can be extremely effective.
Example of such Headline:
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9. Being Mysterious
While it’s important to summarize the main idea of your article in the headline, be careful not to reveal too much, else readers will have no reason to open and read the article inside.
Conclusion:
As you now already know how important the headlines are. It helps you in getting more readers to your articles.
In order to write eye-catching and effective headlines for your articles, apply the tips mentioned above & you will start getting more visitors to your blog.
