Social Media

9 steps to a winning social media strategy?

Lokesh Kaushik
13 June 2018
In this article, you will learn what are the 9 strategies that you can use to get better results in social media.

Let’s get started.

1. Create Goals:

 

You need to know what are the objectives that you want to achieve with social media. Therefore, firstly create Goals that you want to achieve and then work for it. This is because if you don’t even know the address how can you reach there.

Related: 8 most important benefits of Social Media Marketing

 

2. Know Your Target Audience:

 

You need to know what is your Target audience first.

What are their Demographics?

Pain Points?

What channel’s they use?

So, start by creating a Buyer’s persona and then start targeting them.

 

3. Research:

 

Do complete Research before you start creating content.

So, you end up creating Higher Quality, More Efficient Content that your audience will love to engage with.

 

4. Craft customized Content

 

Create content Targeted for each stage of Buyer’s Journey I.e. Awareness, Consideration & Purchase.

 

5. Keep Branding Consistent:

 

It’s important to keep everyone aware of your brand in order to increase your brand awareness so:

  • Use Hashtags related to your business products or services.
  • Add Logo in images.
  • Don’t forget to add the link to your website.

 

6. Create Mix of Content:

 

You need to create a mix of content such as infographics, videos, images & educational blog articles. In short create a mix of content that educates, inspires and entertains.

 

7. Engage with Audience:

 

You must engage with your audience. Reply to comments & answer any questions they have. This will make your followers feel appreciated & will make them happy because you really care about their opinion’s and answer their questions.

 

8. Check Insights:

 

Keep an eye on analytics to see well your social media is performing.

 

Because if you won’t see it, how can you improve?

So, keep an eye on insights, Analytics!

 

9. Reassess, Revise & Rework

 

See how your content is performing.

Revise & Rework on the things need to be done.

 

Conclusion:

If you follow these social media strategies, you will surely get great results. Also please subscribe to my YouTube Channel.

Subscribe to my YouTube Channel: Youtube.com/Kaushiklokesh

Click Here To Subscribe!