What is Alt Text, heading tag & body text? why it’s so important?

What is Alt text?

You might have heard of it & must be thinking what is it & why it’s so important. Don’t worry, today I am going to explain it in detail.

Alt Text:

An alt text, also known as “alt tag” and “alt description is used to describe the users what the image is all about. Alt text helps in providing the better user experience. This gives great SEO benefits as well.

Why it’s important?

When the search engine robots crawl your website, they can easily find out what the image is about thus giving you the SEO benefits. For example, if you include your keyword in the image Alt text you will be able to rank better for that keyword.

Heading Tag:

The header tag or the H1 tag in HTML is usually the title of the post which makes certain words stand out from the rest.

It tells the search engines what your page is about & helps increase the ranking for specific keywords or phrases when used along with title tag, meta description & keyword targeted content. Use subheading to organise content for your readers.

Body Text:

Firstly, you need to do complete keyword research using tools such as market samurai, keyword planner, Uber suggest.

Once you found the target keywords, create content around them & sprinkle your focus keywords in it. Avoid keyword stuffing. This way both readers & search engines will love your content.

Use bold & italicize to give more weight to your focus keywords.

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