Lokesh Kaushik Blog
Digital Marketing tips you can apply to your business and get the most out of Online Marketing.
Brand Positioning: How to Get It Right and When to Change It
SEO and AIBrand Positioning: How to Get It Right and When to Change ItLokesh Kaushik, MarketerIn today's competitive market, brand positioning is more than just a tagline - it's the strategic foundation that defines how your brand is perceived, what makes it unique,...
AI is revolutionising SEO 🔍 —are you keeping up?
SEO and AIAI is revolutionising SEO 🔍 —are you keeping up?Lokesh Kaushik, MarketerAs AI-driven search engines transform search rankings, traditional SEO tactics alone are no longer sufficient. Here are three ways AI is transforming search: ✅ Context over keywords – AI...
Revolutionize Your Website’s Success: increase website conversions with these strategies
Conversion Rate OptimisationRevolutionize Your Website's Success: increase website conversions with these 5 strategiesLokesh Kaushik, Marketer19 August 2023Improving the conversion rate for a website involves optimising various aspects of design, user experience, and...
Essential guide to develop a winning social media strategy for your business
Social media marketingEssential guide to develop a winning social media strategy Lokesh Kaushik, MarketerIn today's digital age, social media has become an integral part of our lives and businesses. With millions of active users on popular platforms like Facebook,...
How to create engaging content for your audience?
Content MarketingHow to create engaging content for your audienceLokesh Kaushik, Marketer04 March 2023Are you struggling to create engaging content for your audience? Here are three tips to help you create effective content that resonates well with your audience." Tip...
How to Use Instagram for Business: A Step-by-Step Guide
Social Media MarketingHow to Use Instagram for Business: A Step-by-Step GuideLokesh Kaushik, MarketerHow to Use Instagram for Business: A Step-by-Step Guide Instagram has become a crucial platform for businesses to reach and engage with their target audience. With...
5 copywriting tips you can apply in your copy to boost conversions
Copywriting5 Copywriting tips you can apply in your copy to boost conversionsLokesh Kaushik, Marketer, Blogger30 January 2023Copywriting: The Art of Persuasion Copywriting means writing persuasive and compelling content intended to influence the reader's actions. The...
Uncovering Your Target Audience: A Step-by-Step Guide to Finding Your Ideal Customer
Marketing and AdvertisingUncovering Your Target Audience: A Step-by-Step Guide to Finding Your Ideal CustomerLokesh Kaushik, Marketer25 January 2023What is target audience - A target audience is a group of people who are interested in the products or services your...
What is Digital Marketing Strategy, its importance and how to create in 3 easy steps
Marketing and StrategyWhat is Digital Marketing Strategy, its importance and how to create in 3 easy stepsLokesh Kaushik, Marketer22 January 2023What is Digital Marketing Strategy? Digital Marketing Strategy is a guide that keeps you on track and helps you...
How to build digital marketing strategy in 6 easy steps
Digital MarketingHow to create Digital Marketing Strategy in 6 easy stepsLokesh Kaushik, Digital Strategist1st October 2022Digital Marketing Strategy helps you generate more sales and leads, push your conversion rates to higher levels, and grow traffic over time....
How to plan a perfect budget for Facebook ads campaign?
Facebook advertisementHow to plan a perfect budget for Facebook ads campaign?Lokesh Kaushik, Digital strategist07 May 2022How to plan a perfect budget for Facebook ads campaign? Do you want to know how to set the perfect budget for your Facebook ads? This article is...
How to set up Auto-Tagging in Google ads.
Digital MarketingHow to set up Auto Tagging in Google adsLokesh Kaushik, Marketing professional03 January 2022Do you want to track what ads/keywords sent the users to your website in your Google ads campaign? I bet you do! It's the most effective way to track...