Social Advertising
How to get great results with Facebook Ads?
Lokesh Kaushik, Digital Marketing Specialist
30 Dec 2017
Are Facebook ads doing good for your business? Are you able to generate results and drive more traffic? Facebook ads can be used to target the right audiences and achieve goals without going bankrupt. Facebook Ads require planned goals. Your advertising campaign must have planned objectives. Once the objectives are defined, you can draft a budget.
Facebook advertising has four common goals:

  • Build a fan base
  • Promote content
  • Better conversion rates
  • Promote local business

Building a reliable fan base

Building a fan base is easy said than done. You should begin with people who understand and know your business. Existing customers are more likely to like and follow your Facebook page. Your Facebook page must be built with care. Use the right keywords, images, and videos. There are several ways of building a Facebook fan page. If your budget is low, you must stick to people who know you. That is because they have a relationship with your brand and are likely to invest at a higher rate. When you target customers, focus on the following strategies:

  • Begin with customers who have similar interests.
  • Target all customers in your email list.
  • Target on look-alike customers.
  • Target on website visitors.

Promoting content, the right way!

Content is the lifeline of any business. Big or small, your Facebook ads need content-rich pages. The content on your Facebook page must promote your goals, products, and services. It should be customized to suit the needs and interests of potential customers. Good content will build brand awareness. And, every business needs to invest and improvise on brand awareness. Content can be categorized into three groups:

  • Blogs
  • Sales messages
  • Testimonies and reviews from existing customers

“Social Media is Like a Private Jet, It will take you everywhere you want to be”  – Batya Maman

Boosting sales through conversion

A lot of marketers and business owners forget about sales conversions. They focus on results before investing some thought in conversion. This is a faulty move. Conversion is not as difficult as it seems. You can improve your chances of conversion by focusing on likely customers. Facebook ads depend on generating leads. Meanwhile, you should remember to target the right customers. Before you venture into Facebook ads, study your news feeds. Figure out customers and advertisements that play an integral role in lead generation. Use these ads to boost your rate of conversion.

Promote your local venture

Promoting local businesses with minimal budgets is not easy. Most business owners consider this as a major challenge. Let’s understand this as an example: You have a local business with a fan base that costs 5 USD per day and 5 USD for promoting your message. It is important to limit your business ideas, promotional methods, and products based on ROI. Now, this task is definitely not easy. Limit your promotional activities to once or twice a week. And, host activities that would build brand awareness. This could be anything like a smart video or an intuitive contest. Try to work on strategies that can sell your products and services indirectly to customers.

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