The better your SEO, the better ranked your page and the higher up the search results your website appears.
But what is the key to outstanding SEO?
Keyword Research!
Keyword research!
Keyword research is the cornerstone of SEO; signposting the keywords and key phrases to use on your page.
Based not only on the demand for a particular word or phrase, keyword research also helps you identify competition for a particular phrase or search term, which is important when your page is ranked by a search engine.
Anyone familiar with SEO knows that search engine algorithms are forever changing, meaning constantly having to change your online marketing strategies. However, keyword research has proved to be pretty consistent, as it turns out people tend to stick to certain words or phrases when searching online.
Keyword Research helps you find specific keywords your Target Audience searches online
By learning what words and phrases your target audience use to find the products or services you offer, you can decide what content to include on your site. By focusing your page content on specific keywords or phrases, you ensure a high rank in search engine results and hopefully more traffic to your page.
But it’s not only about the most popular or ‘focus keywords’, more obscure but specific search terms can prove to be valuable too.
Long-tail keywords, for example, ‘cheap running shoes’ is much more specific than ‘shoes’, but the former indicates a consumer who is much closer to making a decision and buying the trainers, than the latter who could just be browsing.
Considering that your website’s ranking can make or break your business, keyword research is incredibly important, and an effective keyword strategy, whether through SEO or other marketing means, promises a high return.
However, keyword research can also help you in other ways.
Keyword Research Gives You Insights:
Not only does keyword research help generate more search engine hits, but it also provides insight into your target audience, by tapping into your customer’s desires, fears and thoughts through their use of language, perhaps an insight your competitors don’t have.
Not only this, but keyword research also improves the consumer’s experience of your site, as excellent keyword terms and SEO means people are able to find what they are actually looking for, making them more likely to convert!
Keyword Research Gives You Content Ideas
From a marketing perspective, keyword research can be used as a guide to your content marketing too. For example, a keyword search will produce a list of terms and words which you would associate with your website. You should use this list to guide topics for a blog post or for the type of content you would like to purchase in future. This can be a daunting task, to begin with, but will prove to be an effective and sustainable SEO strategy for your site to continue to perform well and develop in the future.
Conclusion:
It should be clear by now that keyword research is an imperative part of increasing your website traffic. There are a number of tools available out there to help you such as Keyword Planner, Market Samurai. So get searching and develop your business with a winning keyword strategy.
