Search Engine Optimisation(SEO) is one of the major factors to get quality traffic to your website.
Especially today, when everyone wants to rank better on the search engines has made it difficult to find your way on the first page of Google. If you are a local business, you should concentrate on putting your webpage on the front of your target audience, when they search for keywords related to your business. You must be thinking how can I do that? Don’t worry you can definitely do that. I have written step by step instructions on how to improve your local business ranking.
There are some critics who have been talking about the death of SEO however, it is noticeable that this industry is still around and in fact going stronger with the passage of time. Agencies and brands are willing to spend millions on marketing and SEO.
Here are the 8 SEO Strategies to improve your Local Business Ranking:
The following are highly suggested SEO strategies to give your local business ranking a boost:
1. Quality Landing Pages
Landing pages play a vital role in improving and increasing organic traffic to the site as well as gaining newest leads. It is, therefore, a good idea to create well-designed landing pages that improve leads and conversions. There are excellent samples of landing pages that you can consider and by creating quality landing pages, you will be able to get more shares on social media.
2. Google my business:
Google my business tool is very effective and quick way to find your way not only on the Google search results but also on maps and Google+. This process doesn’t take much time either. After you finish with putting your business name, it will automatically be published on Google search, google maps and google+. It’s that easy.
Here are the steps:
- Go to google.com/business
- Click on ‘Get on Google’ button and then sign in to your google account.
- Enter your business name and choose the business type
- Choose the service area option, for example: if you sell product/ service at a specific location, such as a restaurant.
- Add your information and contact details, you will have to accept their terms and conditions.
- Once done, Google will send you the code which you will receive in 1- 2 weeks. Simply log in to the account you created and enter the code.
That’s it you have successfully published your business on Google.
3. Yelp
Yelp is another website which you can use to list your business on the web, this will also help in giving you some traffic. The other reason is that if someone types your business into the search engine, even the yelp website will also show up, which is awesome and shows to your visitors how authentic you are. Moreover, it gives your business more results and let your clients/customers to review your product/service.
It’s very simple to do that, just go to the website and you can see on the top it says to go to yelp for business. Fill out the details and it’s done. After that Yelp(they) will verify the details of your account and then you will get an email from them saying how can you claim your business along with login details.
4. Reviews
Client reviews impact about over 8% of how the local web search tools or search engine can rank a site. Organizations hoping to acquire more visibility strive hard to generate more customer reviews about sites and their products. Reviews can also have an undeniable effect on local search rankings and also work as powerful indicators of exactly how great your offerings are to potential clients who are not really familiar or acquainted with your business.
Keep in mind that on the web, the social suggestions are valued and rare currency. These are the sole foundation of the social web and one of the most powerful components when making decisions on new services and products.
5. Add a Location Page to Your Site
Increasing numbers of individuals are now looking for services and products using their modern mobile devices and Google seems to return numerous hyper-local results to address their needs. So, it’s important to show the map of your business location on your website.
6. Mobile First Strategy or Approach
These days most sites are designed with most recent innovations and got responsive web feature or structure. Google is now offering preference into mobile space as an ever-increasing number of individuals are accessing sites from tablets and mobile.
So you need to take into account or consider certain design elements, for example, site structure, navigation, font size, content load times, conversion optimization and multi-media content. Mobile responsive websites will certainly get more traffic since Google is giving away mobile-friendly tags to websites with a great presentation on high-end devices.
7. Social Media Marketing
The social media optimization also plays a vital role especially in terms of increasing brand exposure and online reputation. Nowadays, more companies are now sharing contents effectively on major social channels to obtain higher traffic, interaction audience, backlinks and to boost visibility and get more leads.
8. Infographics
These are also effective ways to boost your local business’s ranking. You can create premium quality as well as informative infographics mainly about niche topics and promote them on blogs, channels, and infographics sharing a website to obtain organic search traffic and backlinks as well.
Conclusion:
Just to recap what I have told in this article. Register your business on the local websites such as Yelp, put your business on Google maps by Registering on Google My Business. Make Facebook business page. Design a good quality landing page. Your website should be responsive and tell your customers to review online. These are just a few of the many SEO strategies to improve your local business ranking that you can consider. If done the right way, these strategies can deliver amazing results.
