What is Paid, Owned & Earned Media?
If you are a marketer, blogger or someone who creates a Digital Strategy to promote your business, then you know that running effective Digital Marketing campaigns is an extremely important part of an overall digital marketing strategy.
Digital Marketing strategies involve utilising paid, owned and earned media – to run respective digital marketing campaigns efficiently.
In this article you will learn about this in full detail.
Let’s Start with paid media.
Paid Media:
Paid Media is the one in which you pay to get your content promoted to a much larger audience, who are not your followers and maybe they are not even aware of your business – by targeting them on the selected online channels.
Paid media, in simple words, means running the Social, Search and Display advertisement campaigns.
Online Advertisements examples:
Running social media advertisements on
- YouTube
- Search Engine Advertisement
- Display Advertisement
Offline medium:
- Magazines
- Newspapers
- Radio & Television
Owned Media:
This is the medium which you own, and these are the examples of owned media.
- Your Website
- Social Media Pages and it is content
- Content Marketing
- Email Marketing
- Word of Mouth Marketing
Earned Media:
Earned media, as the name says, is the media that you have earned. In other words, It’s a medium which gives free publicity.
This may be in the form of getting social media engagements, especially when someone shares your post. As this way, our posts reach a much larger audience.
It’s a medium that provides you with the word of mouth shared by other people. Positive word of mouth is even more effective.
Another example: Let’s say your company got featured in some blog or got media coverage for free which obviously promotes your business.
These are the examples of the earned media:
- Publicity from media outlets, bloggers & influencers
- SEO
- Social Media posts sharing
Conclusion:
Paid media is the media in which you pay in order to promote your content to a much larger audience. The objective can be anything – awareness, engagements or leads.
On the other hand, owned media is the medium which you own and earned media is free publicity or word of mouth that gets you more attention.
