The internet and technology have taken marketing to a completely new level.

The time has gone when you will post an ad in the black and white newspaper and customers would rush to buy your products. The competition has increased to such a high level that it has become hard for the business owners to maintain their success.

For many years business owners have been misunderstanding the color psychology. In their ads, they never paid attention to the color scheme, and this is the reason they were unable to grab the attention of the customers.

The reason is that colors have a special effect on the mind of individuals. If you would pay attention, all the famous brands have selected specific colors, and they only use those colors in their ads as well as in the packaging of their products.

Using the right Colors in your Call to action(CTA) plays a very important role. But the question is how to select the right colors?

I can definitely understand that since totally depends on your audience. And the right answer is to do A/B testing and see which color is performing better for you. It plays a major role in branding and marketing.

Let’s now discuss the use of color psychology:

How to use color psychology in branding

Red

It creates a sense of urgency, and it is perfect clearance sales. It is used by food chains because it increases appetite. It is associated with excitement, Movement and passion.

Blue

The color is associated with balance, peace, and reliability. It provides a sense of security and stimulates productivity. The blue color is used by the brands that want to promote trust in their products. It is commonly used by conservative brands.

Green

The color is related to power, health, and nature. It is used in retailer stores to relax the customers and promote environmental issues. It increases harmony in the body and improves balance.

Purple

It is commonly related to wisdom, royalty, and respect. It enhances creative abilities and stimulates problem-solving abilities. It is used for promotion of anti-aging and beauty products.

Yellow

It is color used to promote optimism. It can trigger the sense of warning. It is used to attract window shoppers and impulsive buyers.

Black

It is associated with power, authority, strength, and stability. It is a sign of intelligence but it can be overwhelming if used continuously.

Grey

It is a symbol of old age, practicality, and solidarity. However, extra utilization of grey can lead to depression and feeling of nothingness.

White

It is associated with cleanliness, purity, and safety. It is used to create a sense of neutrality. It helps to create creativity and is perceived as a clean state.

Using Color Theory

It is important that you use color psychology properly, so you can grab the attention of customers in your ads use contrasts of colors to reduce strain on the eye.

It helps the readers to pay proper attention to the message you are trying to convey. When you select bright color combination it can make your user feel energetic and they will give a better response.

However, if you have technology related products it is better to use lighter schemes to gain the trust of customers.

Wrapping it Up

It is important that you understand the marketing psychology and select the best color combinations for the advertisement of your business.

You will notice that even if your ads are not very strong you will still get a response from the customers.

If you are confused it is better that you consult a marketing specialist to get the best guidance regarding the colors you should select according to the niche of your business.