Everyone wants to create content that readers would not only love to read but also shares happily with his or her friends and family.

Now the question arises, “What kind of content get more shares?

According to the New York Times, 68% of people share online content to explain who they are and what they care about.

People also share content in order to entertain others.

Sharing online content is also an effort people make to advance relationships they already have.

Visuals

No one wants to see the plain text alone because it looks very boring. However, if the text is accompanied with stunning visuals, it gets more engagement.

Images are faster for people to process than words. To increase the potential number of shares, adding pictures and videos is the best method.

Short and engaging videos are the most shared. Eye-catching and colorful photos are the most shared as well.

Apart from that, funny videos and pictures are constantly being shared by users.

One surefire way to guarantee your content is shared is to use infographics. An infographic is 30 times more likely to be shared than a plain article.

Infographics:

Infographics are the visual representations of information which make it easier to show the complex information clearly.

In simple words, infographics are the process of turning informative data into an easy to understand visual charts.

Info graphs have got more benefits:

• They are eye-catching and easy to grasp than the plain text.
• Info graphs increase your brand awareness and get shared a lot.
• They improve SEO and helps you get more backlinks.

Easy and Short

If you want your content to be shared, it must be easy to view in the first place. Users will give up on content that does not load right away.

If you have a blog, use social buttons. Websites like WordPress offer one-click sharing buttons.

Also, make sure your content is not too wordy and repetitive. Users will not share content that repeats the same information over and over.

If you are creating content to promote a business, use slides instead of long-form text.

Engagement

Content with the most user engagement gets the most shares.

First, you must understand how the audience thinks. Many people have a fear of missing out and will interact with content when they see other people doing the same.

Engaging content is perceived as more popular content. Visually appealing content gets more user engagement, such as shares, likes and, retweets.

A great way to encourage content engagement and shares is to create a quiz.

Users, including myself, have a lot of fun with personality quizzes.

Educate:

If you create a content that educates your audience, they will definitely share it with their audience.

In other words, if the content you provide offers a great value to your readers, it will automatically generate more engagement & thus, will establish you as an authority.

For example:

If you write a small article about the problems your business solves by providing their solutions, you will get more shares & your business will grow because then more people will be aware of your business.

Good Headline

People’s online attention spans are not very long and are only getting shorter. They want snippets of information that quickly get to the point.

A good headline is essential for getting the reader’s attention. Without a good headline, your post will not get read, much less shared.

Read This Article to Learn how to write better Headlines.

Research has shown that users enjoy headlines that ask a question or include a number.

Peak Hours

Perfectly timing your posts is a great way to inspire shares and other types of engagement.

The best times to post on Facebook are:

Saturday and Sunday between 12 to 1 PM,

Wednesday between 3 to 4 PM

Thursday and Friday between 1 to 4 PM

The best times to post on Twitter are:

Monday through Friday between 12 to 3 PM and on

Wednesday between 5 to 6 PM.

The best times to post on LinkedIn are

Every day between 7:30 to 8:30 AM & Lunch-time i.e. 12 PM

Tuesday, Wednesday and, Thursday in the early morning & early evening (between 5 to 6 PM).

On Pinterest the best times to post are:

Every day between 2 to 4 AM,

Friday at 5 PM and

Saturdays between 8 to 11 PM.

Conclusion:

Now as you know what kind of content gets more engagement. Here’s what you learn from this article. Create a content that is visually appealing and easy to understand. Create short videos that educate & entertains your audience.

Also, create a content to share your knowledge with your readers.