Digital Marketing Strategy helps you generate more sales and leads, push your conversion rates to higher levels, and grow traffic over time.

Today, we shop online more often than we used to. Before we purchase almost anything, our buying process starts with an online search. 

 Thus, it’s more important than ever to have an online presence for your business.

 To achieve a prominent online presence, you need to create a digital marketing strategy for your company to reach the right audience with the right message at the right time. 

 Here are the 6 easy steps you can follow to build a digital marketing strategy for your business –

1.   Define your Marketing Goal – 

The first step to creating a digital strategy for your business is understanding your marketing goal?

Create a digital marketing strategy for your business to reach the right audience with the right message at the right time. Define your target market and write down your goals.

Do you want to reach new people, raise your brand awareness, and generate qualified website traffic, or leads for your business?

Your strategy should cover all these categories. 

 As an example, your goal would be something like this –

Your goal is to reach 20,000 new users, get 500 users to visit your website and generate 25 leads each month.

This covers everything from the Top of the funnel to the bottom of the funnel.

Let me give a quick overview of each one of them.

Top of the funnel (Awareness) – 

• Raise brand awareness for your business and become a known name. If people don’t know about your business, they will not buy from you.

• Awareness is the first stage where you get yourself in front of your target audience, telling them who you are and what you do – the objective is to make them aware of your business, the services/products you offer and the problems it solves.

Middle of the funnel –

Here you want your target audience to engage with your content. Make sure that the ad copy, creative and offer is clear and enticing enough that users take your desired action – where they visit your website to learn more about your business.

Bottom of the Funnel –

As you move your audience down the funnel, they already know ‘you’, have visited your website, are aware of your products/services and are ready to move to the next step – conversion.

They will either call you, email you, fill up a contact form or book a meeting so they can ask you the final questions before committing to your services. 

2.  Strength your online presence with SWOT Analysis –

SWOT stands for:

• Strengths
• Weakness
• Opportunities
• Threat

SWOT is an analysis of your company’s strengths and weaknesses and the external opportunities and threats. This analysis will identify potential risks or opportunities, which can help you decide how to proceed with your marketing strategy and how it should be adapted.

3.   Know your Target Audience

I can’t stress this enough. To achieve your business marketing goals, you must know your target audience. 

Knowing your target audience means knowing where they are online and how they spend their time. It also means understanding their needs and interests, which will help you communicate with them on a more personal level.

In other words, the content you create should answer your audience’s questions, which is extremely important. Everything else is secondary. They want to know what is in it for them.

Answering these questions will help you understand them better and help you create engaging content.

• What are the problems they face? 
• What solutions are they looking for? 
• Why should they buy your service?
• What do they gain by choosing you over your competitors?

4.   Create Content Marketing Plan –

Once you have created the personas for your target audience, use them to create high-quality targeted content that answers their questions. 

Finally, publish the content on the relevant channels to reach your audience. 

Posting on the right channels at the right time will yield great results.

Create content for each part of the funnel, as discussed above. 

5.   Review Your Performance – 

Once you have published your landing pages and launched your marketing campaigns on the respective channels such as Facebook, Google, LinkedIn etc., the work is not yet complete.

Regularly monitor your ad campaigns, and see how they are performing. Analyse your website data to track your overall performance and conversion rate and see how users are interacting with your content so you can improve it further. 

Similarly, after you have launched your campaigns, spend time analysing the metrics such as website clicks, number of conversions etc. In other words, metrics that matter to your business – your KPIs (Key Performance Indicators).

6.   Revise and Rework 

Ask yourself, “Have you accomplished your marketing objectives”? In simple words, how effective was your overall digital marketing strategy? 

If you aren’t satisfied with the current results, revise and rework until you get the desired outcome.

And if you have successfully achieved your goals, the objective is to keep improving them further. 

I hope that you have found this helpful. Go ahead now and start creating the digital marketing strategy for your business. If you need help with Digital Marketing for your business, gain a better online presence, or generate more website traffic and leads, feel free to get in touch.