Hi. I’m Lokesh Kaushik
Lokesh Kaushik is a professional marketer and content creator. He’s a Digital Marketing Strategist and Director of Excel Marketing Limited, a digital marketing agency based in Auckland, New Zealand.
He has worked with many businesses across New Zealand and Australia in various sectors – Facilities Management, Automotive, Locksmith, Financial professionals (Chartered accountant, Bookkeeper), Mortgage broker, Locksmith, Retail, Commercial cleaning & home cleaning, HVAC services & more and helped them achieve their marketing objectives.
My Philosophy: Plan, Implement and Measure
With a passion for digital and a desire to create a positive impact on businesses, I works on a variety of projects and brings together marketing, technology and analytics to achieve desired results. My marketing philosophy is “plan, implement and measure”.
What do I write about?
I am a Marketing professional with many years of experience. I write on topics related to marketing, digital marketing and entrepreneurship.
Latest posts
Here you will get the latest tips about Digital Marketing you can apply to your business.
Revolutionize Your Website’s Success: increase website conversions with these strategies
Conversion Rate OptimisationRevolutionize Your Website's Success: increase website conversions with these 5 strategiesLokesh Kaushik, Marketer19 August 2023Improving the conversion rate for a website involves optimising various aspects of design, user experience, and...
Essential guide to develop a winning social media strategy for your business
Social media marketingEssential guide to develop a winning social media strategy Lokesh Kaushik, Marketer19 August 2023In today's digital age, social media has become an integral part of our lives and businesses. With millions of active users on popular platforms like...
How to create engaging content for your audience?
Content MarketingHow to create engaging content for your audienceLokesh Kaushik, Marketer04 March 2023Are you struggling to create engaging content for your audience? Here are three tips to help you create effective content that resonates well with your audience." Tip...
How to Use Instagram for Business: A Step-by-Step Guide
Social Media MarketingHow to Use Instagram for Business: A Step-by-Step GuideLokesh Kaushik, Marketer05 February 2023How to Use Instagram for Business: A Step-by-Step Guide Instagram has become a crucial platform for businesses to reach and engage with their...
5 copywriting tips you can apply in your copy to boost conversions
Copywriting5 Copywriting tips you can apply in your copy to boost conversionsLokesh Kaushik, Marketer, Blogger30 January 2023Copywriting: The Art of Persuasion Copywriting means writing persuasive and compelling content intended to influence the reader's actions. The...
Uncovering Your Target Audience: A Step-by-Step Guide to Finding Your Ideal Customer
Marketing and AdvertisingUncovering Your Target Audience: A Step-by-Step Guide to Finding Your Ideal CustomerLokesh Kaushik, Marketer25 January 2023What is target audience - A target audience is a group of people who are interested in the products or services your...
What is Digital Marketing Strategy, its importance and how to create in 3 easy steps
Marketing and StrategyWhat is Digital Marketing Strategy, its importance and how to create in 3 easy stepsLokesh Kaushik, Marketer22 January 2023What is Digital Marketing Strategy? Digital Marketing Strategy is a guide that keeps you on track and helps you...
How to build digital marketing strategy in 6 easy steps
Digital MarketingHow to create Digital Marketing Strategy in 6 easy stepsLokesh Kaushik, Digital Strategist1st October 2022Digital Marketing Strategy helps you generate more sales and leads, push your conversion rates to higher levels, and grow traffic over time....
How to plan a perfect budget for Facebook ads campaign?
Facebook advertisementHow to plan a perfect budget for Facebook ads campaign?Lokesh Kaushik, Digital strategist07 May 2022How to plan a perfect budget for Facebook ads campaign? Do you want to know how to set the perfect budget for your Facebook ads? This article is...
How to set up Auto-Tagging in Google ads.
Digital MarketingHow to set up Auto Tagging in Google adsLokesh Kaushik, Marketing professional03 January 2022Do you want to track what ads/keywords sent the users to your website in your Google ads campaign? I bet you do! It's the most effective way to track...
What are website conversions & why you must track them?
Digital Marketing & AnalyticsWhat are website conversions and why you must track them?Lokesh Kaushik, Marketer & blogger07 November 2021Do you track your website conversions? If not, you are missing out! Tracking your website conversions helps you understand...
What are SMART goals? Detailed Explanation with examples
Marketing and Personal DevelopmentWhat are SMART goals - Detailed Explanation with examplesLokesh Kaushik, Marketing Professional24 October 2021SMART is an acronym of five elements: Specific Measurable Achievable Relevant Time-based What is the benefit? SMART...