What is Digital Marketing & why it is so important for your business?

What is Digital Marketing & why it is so important for your business?

Hello everyone, my name is Lokesh Kaushik & in this article, I am going to explain about Digital Marketing & why it’s so important for your business.

Feel free to watch this video else you can read the whole blog post.

What is Digital Marketing?

Digital marketing is an act of promoting & selling your products & services using online tactics such as social media, search engine advertisements, content marketing & SEO in order to get more traffic to your website & generate more leads.

With the advancement in the technology, people spend more time online as they used to. It’s important to reach them where they are.

Digital Marketing is different from traditional marketing. With the help of Digital Marketing, you can target a specific audience based on their interests, demographics & shopping behaviours.

Digital Marketing is cost effective compared to traditional marketing. In Digital Marketing you only pay for the engagement such as in Pay Per Click you only pay when someone clicks your ad & not for the impressions.

You can also get to know many people saw your Ad, what action they took after seeing your ad. For example: How many people clicked your Ad, visited your website & how many leads it generated.

Let’s talk about some of the Assets & Tactics of Digital Marketing

Assets are:

• Your website
• Blog posts
• EBook’s
• Infographics
• Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)

Digital Marketing tactics you can use in order to achieve your marketing objectives:

Social media marketing:

Social media increases your brand awareness generates more leads for your business & helps you connect with your current & prospective customers.

Web Design:

The website is the most important part of your online marking as this is where your audience will come to find out more about your business. What products or services you provide & how you are different from other competitors.

Search Engine Optimization:

It provides high-quality organic traffic from the search engines which also generates more leads.

Pay Per Click Search Engine Advertisements:

PPC is a great way to get high-quality traffic from search engines quickly.

Content Marketing:

Create content targeted for each stage of your buyer’s journey.

E-mail Marketing:

Email marketing is another way to reach your subscribers. It helps in promoting your special offers & sending your newsletters.

So Leverage digital channels. Increase your brand awareness, reach & generate more leads and sales.